'Real Talk' with Melissa Swader

                                            photo credit: @creativegangsters | Unsplash Social media marketing is the ability to build value to your brand and increase audience levels however leaving a last #impression or #hashtags are a crucial part of social media marketing. It is a great way of labeling and makes it is easier to search specific topics that are relative to your posts. In short, hashtags help you to increase engagement on Twitter, Instagram, Facebook and LinkedIn (and so many others). It is important to understand how to use hashtags effectively on social media. The power of social media is that your posts can stay trending for weeks and this contributes to people recognizing your brand and what you stand for. Here are just a few simple guidelines: 1) Keep it relevant and simplify your posts > Short, Sweet and Simple 2) Utilize trending hashtags > Twitter actually indicates what hashtags are trending so if you have a post that is about that cate