'Real Talk' with Melissa Swader

An inside look with Diane Danielson , Founder of Future Proof Research Collaborative   Blog Series (Part 1)   One of the most trending and striking marketing campaigns at this very moment is the new digitally mastered sports video by Nike featuring athletes all around the world.   We are witness to some of the greatest athletes of all times. Like me, some of you are genuinely lovers of any competitive sports on television and enjoy a little side betting too. From the holes-in-one, the 99-yard interception downfield to win the game, the shattered glass dropping to the court to shattered dreams from a sports injury, we have love for the game.   In this special 6-Part Blog Series, you will get to learn about some of the most successful businessmen and women who are dominating the playing field and have risen to the top as thought leaders, keynote speakers, authors, influencers and more.   It is with no introduction to many, Diane Danielson is a businesswoman ...

                                            photo credit: @creativegangsters | Unsplash Social media marketing is the ability to build value to your brand and increase audience levels however leaving a last #impression or #hashtags are a crucial part of social media marketing. It is a great way of labeling and makes it is easier to search specific topics that are relative to your posts. In short, hashtags help you to increase engagement on Twitter, Instagram, Facebook and LinkedIn (and so many others). It is important to understand how to use hashtags effectively on social media. The power of social media is that your posts can stay trending for weeks and this contributes to people recognizing your brand and what you stand for. Here are just a few simple guidelines: 1) Keep it relevant and simplify your posts > Short, Sweet and Simple 2) Utilize trending hash...